Choosing the Right Platform to Sell Tickets
Popular Ticket Resale Platforms
If you want to manage event ticket sales effectively, choosing the right ticketing platform is crucial. There are several ticket resale sites that connect ticket buyers with event organizers, making it easier to sell tickets online and boost sales. Reselling tickets on the market to enable ticket brokering and ticket resale is common practice.
- Ticketmaster – The dominant player in the market, but riddled with hidden fees and high ticket costs. Dominates the secondary market to drive up costs for ticket reselling. No option to sell your tickets yourself and highly centralized.
- StubHub – A major ticket reseller with a large audience but takes hefty commissions. Another option where a ticket reseller must go through a centralized, gated process to start selling tickets.
- SeatGeek – A resale ticketing software that aggregates ticket listings from multiple websites to connect a ticket reseller with anyone desiring their unwanted tickets.
- Vivid Seats – A well-known resale site for concert tickets, sports, and theater. Vivid Seats may cover niche events as well. You may purchase tickets online.
- Cheers Finance – A decentralized, permissionless ticketing platform where event organizers keep more of their revenue and sell tickets with no middlemen. Event hosts may directly sell tickets online to their fans, with Cheers offering the ability to sell your tickets with no fees to fans, just ETH gas, and only 5% on withdrawal to event hosts.
These platforms provide a safe way to sell tickets online, but each has different fees, policies, and visibility. If you want complete control over how you sell your tickets, a decentralized ticketing platform like Cheers Finance gives event organizers the freedom to manage ticket sales their way, directly connecting a ticket seller and ticket reseller to fans, and enable measures to prevent ticket scalping and keep ticket sales and transfers transparent. There is no leaving money on the table and promoters can create buzz however they want. There isn’t a traditional listing process and hosts can connect with their fans directly whenever, and however, they want.
Factors to Consider When Selecting a Platform
To sell tickets effectively as an event host, artist or ticket seller, consider the following:
- Ticket price control – Can you set the right price without inflated service fees? How do you manage the market for reselling tickets?
- Fees and payouts – Are you losing money to hidden fees or bank transfers? Are there fees for reselling tickets?
- Scalping protection – Can you prevent ticket scalping and unfair ticket resale?
- Resale rules – Can you regulate how tickets sell on the market (secondary)? Reselling tickets is an important consideration.
- Marketing support – Does the platform provide ways to increase sales?
- Fan experience – Is it easy for ticket buyers to buy tickets and attend your event?
Setting the Right Ticket Price to Sell Concert Tickets
Researching the Market to Determine Ticket Price
Before listing event tickets, research what similar events charge. Analyze:
- Past events – What were the ticket costs?
- Ticket types – VIP, bundle packages, free or discounted tickets, etc.
- Ticket resale trends – Are resale tickets going for above or below face value? How simple is the market to navigate for reselling tickets?
- Target audience – Do they expect extra tickets, add-ons, or VIP packages?
Pricing Strategies to Attract Buyers
To drive event ticket sales, use pricing strategies such as:
- Limited early bird tickets – Offer discounted prices for first buyers.
- Dynamic pricing – Increase the ticket cost as demand rises.
- Bundle deals – Pair event tickets with merchandise or exclusive perks.
- Scarcity marketing – Encourage buyers to act fast before a ticket sale ends. Promote scarcity, but avoid predatory ticket scalping.
Creating an Effective Listing to Sell Tickets
Writing a Compelling Ticket Description
Your listing tickets process should include:
- Concert venue details
- Event tickets pricing tiers (GA, VIP, theater tickets, etc.)
- Ticket limits to create scarcity
- Clear instructions on how to buy tickets
Adding High-Quality Ticket Images
Listings with high-quality ticket images boost ticket sales. Ensure:
- Images of the event venue, seating charts, and past shows.
- Screenshots of the ticketing platform checkout process.
- QR codes or NFT samples (for decentralized ticketing).
Maximizing Profit from Concert Ticket Resale
Tips for Negotiating with Buyers
If you plan to sell tickets via ticket resale, be flexible with buyers:
- Offer discounts for bulk ticket quantity purchases.
- Use social proof (“Tickets sell fast!”) to create urgency.
- If using a secondary market, monitor resale site prices to ensure fairness.
Avoiding Scams and Ensuring Safety When Selling Concert Tickets
How to Avoid Scams While Reselling Tickets
To prevent fraud when reselling tickets:
- Use trusted ticket resale sites like Cheers Finance, which verifies transactions via blockchain.
- Accept payments only through secure bank transfers or crypto.
- Avoid ticket brokering schemes that involve shady deals.
Utilizing Marketing Strategies to Sell Event Tickets
Leveraging Social Media to Reach Potential Buyers
Use social media channels like Instagram, Twitter, and Facebook to promote event tickets:
- Social media posts announcing the event.
- Live Q&A sessions with artists to generate site visitors.
- Exclusive giveaways for fans who engage with your content.
Partnering with Influencers to Promote Tickets
Influencers can help boost sales by:
- Promoting ticket details to their followers.
- Offering bundle deals with exclusive content.
- Driving traffic to your ticketing platform.
Creating a Sense of Urgency to Sell Tickets
Creating Scarcity to Drive Sales
To drive ticket sales, emphasize scarcity:
- “Only 100 tickets left at this good price!”
- “This resale site will close in 48 hours!”
- “VIP tickets are almost gone!”
Offering Limited-Time Promotions
To increase sales, offer:
- Flash sales with a countdown clock.
- Discounts on extra tickets when buying multiple.
- Special bonuses for early ticket buyers.
Tracking and Analyzing Sales to Optimize Listings
Using Analytics to Track Visitor Behavior
Monitor:
- Which social media platforms drive the most event ticket sales.
- What ticket cost range sells fastest.
- How many potential attendees abandon checkout.
Adjusting Listings Based on Sales Data
If tickets sell slowly, adjust:
- Listing tickets on multiple sites.
- Creating a better best deal with add-on experiences.
- Lowering face value prices to compete with ticket resale sites.
Final Tips for Selling Event Tickets Effectively
Starting a Referral Program to Drive Sales
Encourage fans to sell tickets on your behalf with incentives:
- “Refer a friend and earn a free ticket!”
- “Share this ticket sale and get a discount on VIP upgrade.”
Sharing Listings on Social Media to Reach a Wider Audience
To ensure your event tickets reach as many ticket buyers as possible:
- Social media platforms like TikTok and YouTube help drive more buyers.
- Use bank info and payment gateways that accept all major methods.
- Consider offering VIP or merchandise bundles.
Conclusion: Choose the Right Ticketing Platform for Maximum Sales
Knowing how do I sell concert tickets effectively is key to a successful event. Whether you use centralized ticket resale sites like Ticketmaster or a permissionless ticketing platform like Cheers Finance, your approach will determine your profits and your control over the event experience.
Sell event tickets the right way by pricing them competitively, listing them on multiple sites, marketing aggressively via social media channels, and keeping an eye on ticket reselling trends. By using these strategies, you’ll be driving ticket sales in no time while keeping your target audience engaged and excited!